Are you getting most out of your online budget for advertising? Many business owners are spending thousands of dollars annually on marketing resources that are not working. There are numerous advertising methods that simply are no longer effective. Many of these companies will still try to market their services without regard to the changes in [...]
Social media is a new and effective marketing and advertising tool that business owners use to generate interest from the youngest consumers and professionals. Facebook is one of the most important marketing tools for business owners because it offers access to consumers of all ages. With the exception of Google, Facebook receives more traffic than [...]
Kyle Nickell, President of Local Media Manager announces a partnership with www.CustomerLobby.com. Ted Paff, President of Customer Lobby states “ we are pleased to announce this partnership with Local Media Manager. This will help their franchisees (and the small businesses they serve) manage the process of getting and publishing customer reviews. We provide a powerful tool [...]
Our Local Visibility tool reports accuracy and completeness of primary business information (business name, address, phone number, city, state, zip code, and website URL) across seven major Local search engines which comprise more than 79% of the overall market.† Ensure Your Business Information Is Presented Accurately The dramatic increase in the frequency of Local search [...]
This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. The real world is often overlooked when small businesses try to raise awareness of their online efforts. But with a few clear exceptions, people still do most of their living offline. Physical space [...]
It's interesting how the phone companies explain the need to eliminate the white pages because of lack of use by the consumer. "And a survey conducted for SuperMedia Inc. by Gallup shows that between 2005 and 2008, the percentage of households relying on stand-alone residential white pages fell from 25 percent to 11 percent. Dallas-based [...]
Published September 10, 2010 | Associated Press SEATTLE — U.S. Web surfers are spending more time socializing on Facebook than searching with Google, according to new data from researchers at comScore Inc. In August, people spent a total of 41.1 million minutes on Facebook, comScore said Thursday, about 9.9 percent of their Web-surfing minutes for [...]
For the first time, MSN/Windows Live/Bing Search overtook Yahoo! as the #2 search engine in the U.S. with a 13.9% share of search volume in August 2010, a 0.25% delta increase from the previous month. Although Google saw little change in its month-over-month search volume, it still dominates the search market, accounting for 65% of [...]
Anyone who is even the least bit aware of the logistics of business knows that marketing is essential to increasing and maintaining sales and new business. Without excellent marketing, your business is left to flutter through the marketplace, competing with every other business in your respective industry. Going on word of mouth and referrals can [...]
The Internet has changed the expectation of consumers. Consumers need to feel that advertising is customized just for them. Gone are the days that a catchy jingle on the radio could bring in enough business to be profitable. Today people have access to the Internet almost everywhere they go. Phones, laptops, and free public Wi-Fi [...]


