Our Local Visibility tool reports accuracy and completeness of primary business information (business name, address, phone number, city, state, zip code, and website URL) across seven major Local search engines which comprise more than 79% of the overall market.†
Ensure Your Business Information Is Presented Accurately
The dramatic increase in the frequency of Local search results at the major search engines, and the rise of mobile search, make Local listings more important than ever. There are no two ways about it—without accurate business information at the Local search engines, you are losing customers.
How does incorrect information arrive at the search engines in the first place? Perhaps via a mis-typed keystroke or poor character recognition by a scanner or screen-reader. Perhaps a franchise has moved and the phone number or physical address has not been updated accordingly. Perhaps franchises have been improperly merged with nearby locations. Or, in a small number of cases, competitors or spammers sometimes maliciously edit other companies' information.
Whatever the cause, an incorrect search result leads to angry customers and missed revenue opportunities. Local Media Manager checks for business information errors at the major Local search engines, allowing us to correct the bad information.
Ensure Your Business Information Is Presented Consistently
Consistency is nearly as important as accuracy in Local search results. Mis-matched address information (for instance, unrecognized ZIP codes or conflicting street addresses) can lead to errors in geo-coding and decrease search engines' confidence in your physical location. Business titles for certain locations may not meet company branding guidelines. In some cases, websites or webpages listed on a particular search engine may not be your company's highest-conversion page for that location.
Perhaps more importantly, consistent business information across a variety of Local portals is considered by experts to be one of the most important factors for ranking well in Google Maps and Yahoo Local.
† Comscore/15 Miles Local Search Study, 2009