Google My Business
Have you tried searching for a local business on Google recently? With the introduction of Google My Business (GMB), the way your customers search is now a lot more interactive.
Why is Local Search a worthwhile opportunity? Besides putting another nail in the coffin of 20th century phone books, Google My Business is a great opportunity for today’s small business to get ahead of other businesses who’ve dominated the “organic” results for a long time. Gone are the days of having to read through 10 search results. Now, with GMB and other location based services, you can see a businesses logo, read customer reviews, get a direct link to their map, and even get website previews.
If you want to take advantage of this opportunity, contact Get Found In Town. We have helped hundreds of businesses across America optimize their GMB listing for maximum results. As part of your overall Internet Marketing strategy, we also utilize and ensure your Bing Local and Yahoo Local listings are also up to date and relevant.
Google My Business Optimization is a critical part of branding in today's online economy. These days, it pays to get social. Use our convenient contact form to learn more about the Local Search Optimization service from Get Found In Town.
Facebook Business Page
Why is it important for your local business to be on Facebook?
Having a Facebook page for your business is essential to your business’s growth online. Facebook is the biggest company to hit the internet since Google. The impact Facebook has already had in its short life has led many to believe that it will be a leading force for commerce online.
Wait…isn’t Facebook supposed to be the place you just post pictures and read news about your friends? That is a misconception which can leave you behind your competition. In fact, many Fortune 500 companies are capitalizing on social media sites like Facebook and Twitter to connect with customers, offer incentives, and above all else grow their business.
The Facebook Business Page Management service offered by Get Found In Town will build your brand and give you the opportunity to:
- Extend your reach into the local marketplace
- Advertise for FREE new product & services benefits
- Find loyal customers who will promote you to their friends
- Manage your businesses’ reputation
- Offer promotional discounts, contests & rewards
We will not only set up your Facebook business page, we’ll also help maintain it and integrate it into your existing website.
Did you know? More people are on Facebook (over 500 million) than there are people in the United States. It’s safe to say that many of your customers are spending a lot of time on Facebook. If you want to bring your business to where your customers are, contact Get Found In Town today.
Instagram has been utilizing Business Profiles for several years and its a huge benefit for your company to be active on Instagram to keep up with the ever changing social media marketing platforms. Instagram is owned by Facebook and in many ways, Instagram acts as an extension of Facebook, emphasizing the visual element, and this is particularly the case for business accounts and advertising.
There has been some resistance to making the change though. Many businesses have noticed the lower organic reach of their Facebook pages compared to personal Facebook profiles. They were worried that the same would happen with Instagram. In practice, however, there does not appear to be as much stigma attached to an Instagram Business Profile than there is to a Facebook Business Page. If you continue to share quality material through your Instagram Account, you are unlikely to see much if any reduction in organic reach.
LinkedIn is the world’s largest and most active professional networking platform, with over 13 million companies vying for the attention of more than half a billion users. As such, your LinkedIn Company Page represents a huge opportunity to establish your brand as an industry thought leader and attract top talent.
Linkedin offers many advantages and alternatives to other social media sites that can help you reach a higher income demographic and create better business to business relationships.
Linkedin Business Pages will help bridge the gap between customer and business peers and allow you to reach clients that may not be interacting on Facebook, Instagram or Snapchat.
Blogging and Copywriting
Get Found In Town provides professional copy writing and content creation services.
Our professional copywriters write for a wide variety of industries and can assist you with your content creation needs. For many business owners, hiring a copywriter has proven to be the ideal solution. They can focus primarily on their business and feel confident knowing that their website is written just the way they want.
What does hiring a copywriter do for your business?
- Improve website performance by adding optimized and well-researched content
- Increase relevance to Google, Bing, Yahoo, and other search engines
- Inform your clients of new products, services
- Blog writing and new posts help position you as the expert in your field
- Stay ahead of your competition
Why is adding content to your website such a big deal?
Websites that add relevant content to their website have a higher chance of staying ahead of competing sites that choose to remain stagnant. If you’re adding new products, services, or just have something to say about your industry, getting it out online is also a great way to stay maintain and build on your customer base.
Put yourself in the shoes of your target consumer. Let’s say they see your site and the site of your competitor. Imagine if your competitor was actively adding helpful content their blog, or had a “New Products” that listed recent inventory specials. Now, imagine if your site was last updated sometime last year, didn’t have a blog, or at the very least, your new product listings. Which company would you shop with?
What to expect from your copywriter:
The process is simple and straightforward, we connect you to a professional writer who knows how to write for your target audience and the search engines. They will ask you questions related to your customer base as well as the benefits of your products and services. Once a firm understanding is reached and the writer understands what motivates your customer, they will create some draft content and send it to you prior to publication. You will maintain choice and control at all times.
From creating custom e-commerce pages to direct B2B marketing, you can rest easy knowing that Get Found In Town has copywriters on hand who want to bring your site’s performance to the next level.
Contact Get Found In Town today to inquire about our local copy writing service.
Email marketing is the highly effective digital marketing strategy of sending emails to prospects and customers. Effective marketing emails convert prospects into customers, and turn one-time buyers into repeat customers.
In today's business world, companies need to do more with less. They needs to connect with their audience in a highly personalized way, while staying on budget. Marketers that can do this—connect with their prospects and customers in a highly targeted way—will be successful in delivering ROI and revenue back to the business. Email marketing is an affordable way to continue to reach prospective customers and clients with a much wider reach.
By utilizing email marketing campaigns, you can set parameters that meet certain qualifications such as birthday, anniversary, sign-up dates and more specific demographics that allow you to pinpoint marketing pieces just for that segment.
Most marketers are laser focused on driving conversions. Regardless of whether they do so in the form of leads, sales, memberships, or a metric unique to your business strategy, the ultimate goal for marketers is to turn potential customers into paying customers.
Email marketing is a powerful way to reach customers in their own setting. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
This means you are 6x more likely to get someone to click through to your website via email than you are from Twitter. As discussed earlier, your email subscribers have told you they want to hear from you and this isn’t typically the case with social.
4.24% of visitors from email marketing buy something as compared to 2.49% of visitors from search engines and 0.59% from social media, according to a survey conducted by Monetate.
Email marketing campaigns are also measurable and will provide instant results of opens, click-thru's and opt-ins and unsubscribes. This allows you better control of who is invested in your business and wants to continue to hear from you or received offers.
We would love the opportunity to create a dynamic email marketing campaign for your business and show you how quickly and easily you can extend the reach of your business offerings to people all around the world.