Why Your Website Needs SSL Protection
Have you upgraded your website with Secure Sockets Layer (SSL) protection? Failure to do so could hinder your ability to succeed in multiple ways. If you’re skeptical of SSL, consider the following benefits that it offers.
SSL Protection Explained
SSL protection involves the use of the Hypertext Transfer Protocol Secure (HTTPS) protocol that governs the way in which data is transmitted between your website and its visitors. With HTTPS, data in transit is encrypted, meaning that only the visitor can see information that’s transmitted to him or her by the website and vise-versa.
Benefits of SSL Protection
When visitors see that your website is protected with SSL, they’ll feel more confident knowing that their personal information is protected. The standard website protocol, HTTP, doesn’t use encryption, thereby exposing visitors’ personal information to Man-in-the-Middle (MITM) attacks.
Using SSL may also improve your website’s search rankings. Since 2014, Google has used SSL as a ranking signal. Although it’s a lightweight ranking signal, websites with SSL are given preference in the search results over their HTTP counterparts.
Whether you’re looking to protect against MITM attacks or improve your website’s search rankings, you should consider upgrading your website with SSL protection.