Laying the Groundwork for a Successful Start Up
Whenever a new business is created, there is a lot of groundwork to cover. The new business needs to determine where their business will get the fastest visibility and recognition.
Today’s business want a much wider scope of branding for their businesses and rely heavily on a well designed business website to introduce the company name and public offerings. With SEO expertise, this hastens a start up business’s initial introduction and provides expedient visibility.
What are the Steps to a Successful Start Up?
Business owners of start ups need to keep a watchful eye on their budgets and time. There are several important steps that helps a start up reach level of success and stability. These include:
. Generating interest locally and online for your business
. Building website traffic and company brand awareness
. Improving B2C engagement
. Continual focus on reaching a wider audience
Calling all Small Local Businesses!
Small business owners all over the world know the struggle of getting found by their own neighbors! Unless you’re on a hot market strip with a bunch of foot traffic, sometimes people right in your own community don’t know who you are or what you do. Drawing business to your doorstep can be difficult, time consuming, and often, even quite expensive!
There are many ways that you, as a small business owner, can take positive steps to draw in a crowd from your surrounding area. These days, it’s not just enough to have great word of mouth or local signage, because even with doing these things, you can be missing out on a huge demographic. Many consumers turn to online reviews, social media, and local online maps (which include hours, services, and location), to tell them where to go for whatever they are currently in need of.
Even with the skills to do some of these functions online, using a company like Found in Town can boost your online presence, anRead More
In this modern world of boundless technology, it is important to keep abreast of current trends and strategies. While tried and true formulas of business do exist for a reason, it would be unfair to suppose that the practices of the market would remain stagnant. For burgeoning company Get Found In Town, it has become all too apparent that Search Engine Optimization is one of the key components to maintaining visibility and marketing supremacy.
Based out of Sarasota, FL, Get Found In Town aims to do just that. Website design traffic is the name of the game, and the company in question has long employed a lengthy list of tactics to draw online pedestrians into the web. In recent times, Google posts have started to generate increasingly high amounts of turnover and conversion. Only time will tell how this will affect the upstart company Get Found In Town.
Technological leaps and bounds have somewhat evened the playing field for rival tech companies. In this modern battlefield, companieRead More
Why Your Website Needs SSL Protection
Have you upgraded your website with Secure Sockets Layer (SSL) protection? Failure to do so could hinder your ability to succeed in multiple ways. If you’re skeptical of SSL, consider the following benefits that it offers.
SSL Protection Explained
SSL protection involves the use of the Hypertext Transfer Protocol Secure (HTTPS) protocol that governs the way in which data is transmitted between your website and its visitors. With HTTPS, data in transit is encrypted, meaning that only the visitor can see information that’s transmitted to him or her by the website and vise-versa.
Benefits of SSL Protection
When visitors see that your website is protected with SSL, they’ll feel more confident knowing that their personal information is protected. The standard website protocol, HTTP, doesn’t use encryption, thereby exposing visitors’ personal information to Man-in-the-Middle (MITM) attacks.
Using SSL may also improve your website’s search rankings.Read More
Online business profiles are an essential part of marketing your business, but they are often overlooked. Many businesses focus on a great website design while neglecting to share their profile information in online directories and other virtual media outlets. Digital media experts Get Found In Town provide a variety of professional web services to that will drive customers to your site. By coming up with a marketing strategy customized to suit your business needs, GetFoundInTown.com focuses on helping local customers find you. Their experienced team can help your company grow with blog services, search engine optimization, and social media marketing that will target and grow your customer base.Read More
When it comes to web design, especially mobile friendly websites, you do not have to get really complex for people to like you. As a matter of fact, simple is always better. All that you really need is the basic information about your business and a reason for people to buy from you, and they will.
Take a look at the website getfoundintown.com. Tell us what you see there. What you see is a very streamlined website that gets straight to the point. You can see the same thing in the Google home page. This is a website with only one major action that you can perform – make a search. However, it is one of the most highly trafficked websites on the Internet.
Take your cues from the most successful businesses in the world. You really can be the next big thing – just keep everything that you do humble. This is an attitude that helps people in life, and it is definitely one that you can utilize when you are putting together your mobile friendly website. Now go out there and make your markRead More
The Internet gives you an opportunity to expand your sales far beyond your physical resources and platform. You can reach people from every corner of the world! Many companies are using the Internet exclusively to promote and sell – they do not even keep a physical storefront any more. There are many advantages to this strategy. One of the most important is the cost effectiveness – if you do not have to keep a storefront, then you do not have to deal with the overhead, insurance, training and other costs that are attached to having one.
Would you like to take advantage of these incredible opportunities? You need to create an online marketing campaign for yourself. This campaign can work for you 24 hours a day, seven days a week. When you are asleep, you can continue promoting your website. This is an advantage that you cannot give up, especially if you do not have the manpower to keep someone at the helm for 24 hours a day.
Get Found in Town, at getfoundintown.com, is the company thaRead More
The Need For SEO Monitoring
People should never just assume that their search engine optimization strategies are working. It will take some time for certain SEO strategies to work. However, some of these strategies will never succeed. People need to keep track of their progress.
Businesses will have different goals for their SEO. Some people are interested in attracting local customers. Other marketers are trying to get the attention of people from all over the world. They might need to use different sets of SEO techniques when they are trying to accomplish both sets of goals.
When it comes to marketing, website design improvements can help. People need to make sure that their websites are still effective. The styles associated with popular websites can change rapidly. People need to keep track of these things if they want to be successful marketers.
Monitoring the progress associated with some SEO strategies can be tough. People might just need to look at the results. They might bRead More
Business owners in Sarasota can find many tools online to help them get their messages out to target audiences. Although blogs and social media have become some of the most commonly used tools for sharing updates, another incredibly effective way to reach potential customers is Google Posts. Google My Business users have the ability to share posts under their business Knowledge Panel that appears above the fold on the first page of Google Search results and pops up on Google Maps.
What information can businesses share via Google Posts?
– New and existing product information
– Important store and event announcements
– Sudden sales and discount offerings
– CTA links to business site and other pages
– Attractive images relevant to posts
Google Posts also offers an easy-to-navigate multi-post carousel display and additional tools to track user engagement with posts. Since Google Posts do have an expiration date, it’s critical that businesses update their posts on a regular basis. The kRead More
Google and other tech companies that provide online search services focus on a wide range of criteria when ranking businesses on search results pages, including website and listing maintenance and citations on other websites. Successful companies always make certain that the information on their websites and in listings on review, industry and other sites are current and well-written. They also invest in active expert promotional efforts. For example, a successful company has up-to-date listings and citations on popular public reference sites like Google Maps and Yellowpages, social networks like Facebook and Twitter and on local Chamber of Commerce and community pages.
Far too many business owners currently believe that these types of efforts waste too much time and money. As a result, they actually experience losses in several critical areas. A poorly maintained website or incorrect contact details makes a company appear unprofessional and leads to loss of traffic, revenues and wordRead More